we develop the hotel concept of the future

With our product portfolio, we can offer an attractive overall solution for hotels and hotel owners around the Nordic region.

Business areas

OUR BUSINESS AREAS

By being able to offer the entire spectrum from ownership, franchise and operation, we are unique in the market.

Franschise

Franchise


With a strong hotel brand, we can offer an attractive concept.

  • The First Hotel® brand
  • IT system
  • Sales channels
Operations Img

Operations


With our extensive knowledge, we can run hotels with high efficiency

  • Management
  • Staff
  • IT systems & Planning
Property Img

Property


With active property ownership, we can create a big impact.

  • Active ownership
  • Operation
  • Property development

Financial information

Press releases

2024-10-14

Non-regulatory

First Hotels celebrates 500,000 loyalty members in the First Member program!

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2024-08-30

Regulatory

First Hotels AB publishes interim report for the second quarter of 2024

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Latest report

Key figures

Thomas Nas

First Hotels continues the positive development

I am pleased to report that First Hotels AB has continued to deliver strong results in the second quarter of 2024. Despite challenging market conditions in certain regions, we have achieved significant progress and strengthened our position in several key areas.

In summary, we are well-positioned for continued growth. We see a stable demand for our services in the market, and we continue to focus on delivering high-quality and memorable experiences for our guests, while actively strengthening our operations and expanding our presence in Scandinavia.

Thomas Gillespie, CEO

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Financial calendar

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About First Hotels

We have 56 unique hotels with central locations in selected cities in Sweden, Norway and Denmark. Our goal is to offer quality experiences and individual hotels. All our hotels are therefore unique in style, atmosphere and interior design.

Our Offer
Restaurant First Hotel Planetstaden Lund@2X